September 14 2020
The three-year partnership agreement will see LSH Auto provide Mercedes-Benz vehicles to transport VIPs, athletes, judges, officials, management, staff and equipment at each event.
The announcement came following the Müller British Athletics Championships 2020, which took take place on Friday 4 and Saturday 5 September behind closed doors at the Manchester Regional Arena.
The championships, which were broadcast live on BBC2 and BBC1, saw 25 athletes crowned British champions and featured record-breaking performances including a world lead, a championship record and seven stadium records.
Martyn Webb, Managing Director LSH Auto, said: “Teamwork is one of our core values. It’s how we deliver the best service to our customers. That combined with the high performance of our Mercedes-Benz vehicles make this partnership with British Athletics a perfect fit.
“We plan to hold a number of special events for our customers and colleagues, over the course of the three-year partnership, where they will have the opportunity to meet some of our British athletes. In the meantime, we will be keeping everybody up to date at each event with trackside interviews and the latest news on our social media channels.”
LSH Auto is part of the world’s largest Mercedes-Benz dealership group (LSH International), with more than 140 premier Mercedes-Benz dealerships worldwide.
With eight Mercedes-Benz dealerships in the North West and the Midlands, LSH Auto offers all-new models from the Mercedes-Benz and smart car collection, premium approved used vehicles and exceptional aftersales services including maintenance, repairs, servicing, parts and accessories.
As part of its partnership with British Athletics, LSH Auto will provide: a range of vehicles for management, from the Mercedes-Benz A-Class to the all-new Mercedes-Benz EQC; Mercedes-Benz V-Class vehicles to transport VIPs and athletes between the ‘athletes’ village’ and the games at each event; Mercedes-Benz Vito Tourers for judges, officials and staff; Mercedes-Benz Sprinters to transport equipment; and a Mercedes-Benz Sprinter Luton to transport pole vault equipment.
Follow all the news on our dedicated British Athletics News pages.