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OUR BRAND PROMISE YOU COME FIRST. ALWAYS When we say ‘You Come First. Always’ we have a vision to become the benchmark for excellence in customer experience and to deliver only the best in the industry at all times. We want to be the brand that is known for providing the finest customer care in the business.

Our Brand Promise

As an LSH Auto International company we are part of the world’s largest Mercedes-Benz passenger vehicle dealer group. A dealer group with more than 280 premium automotive retail outlets across 120 cities with more than 22,000 employees (December 2019). All of whom are driven to deliver on our brand promise of placing our customers at the centre of everything we do.

OUR BRAND VISION Our global reach and decades of experience allow us to deliver levels of service and support that give truth to that promise. Our vision drives us to invest in industry leading facilities, such as the standard-setting new home of Mercedes-Benz of Stockport. It drives us to operate in an environmentally and socially responsible manner and to be a valued contributing member of our communities. Our six Mercedes-Benz dealerships in the Midlands and North West will always strive to deliver on a core set of values that result from our brand promise and vision. We invite you to visit our dealerships to experience the values that we believe are raising the standards of the premium automotive retail experience.

Mission and Values

LSH Auto’s values are the cornerstones of our organisation. They bolster our mission to provide best-in-class luxury cars and services. We are committed to:

TRUST Trust is the bond we share with our customers. By consistently delivering excellence in customer experience, we build trust with our customers and grow our reputation.
INTEGRITY Integrity encompasses honesty, responsibility and accountability. We respect our colleagues, customers and community. We care about diversity, well-being and mental health.
TEAMWORK Teamwork is the fuel that drives our success. We have an outstanding team who work together to give our customers the best care in the business.
RELEVANCE We constantly raise our expectations and invest in continuous professional development to make sure our colleagues are experts in the latest industry innovations.
SOCIAL RESPONSIBILITY We have an active corporate social responsibility programme and our dealerships support their local communities and charities through a range of activities.