OUR BRAND PROMISE YOU COME FIRST. ALWAYS When we say ‘You Come First. Always’ we have a vision to meet the premium mobility needs of our customers in a manner that makes them feel part of our family.

Our Brand Promise

As an LSH Auto International company we are part of the world’s largest Mercedes-Benz passenger vehicle dealer group. A dealer group with more than 280 premium automotive retail outlets across over 120 cities and more than 22,000 employees – as at December 2019. All of whom are driven to deliver on our brand promise of placing our customers at the centre of everything we do.

OUR BRAND VISION Our global reach and decades of experience allows us to deliver levels of service and support that give truth to that promise. Our vision drives us to invest in industry leading facilities, such as the standard -setting new home of Mercedes-Benz Brisbane. It drives us to operate in an environmentally and socially responsible manner and to be a valued contributing member of our communities. Our operating businesses of Mercedes-Benz Sydney, Mercedes-Benz Brisbane and Mercedes-Benz Melbourne will always strive deliver on a core set of values that result from our brand promise and vision. We invite you to visit our dealerships to experience the values that we believe are raising the standards of the premium automotive retail experience.

Mission and Values

LSH Auto’s values are the cornerstones of our organisation. They bolster our mission to provide best-in-class luxury cars and services. We are committed to:

LEADERSHIP THROUGH INNOVATION Continual betterment through innovation enables us to maintain operational leadership in all the markets we cover.
LONG-TERM RELATIONSHIPS We nurture long-term relationships with customers and provide convenient, flexible yet tailored service at every step.
VALUE CREATION LSH Auto aims to create sustainable value for our customers, business partners, shareholders and employees, and society at large.
ESPONSIBLE GROWTH LSH Auto operates in a socially and environmentally responsible manner.
SKILLS DEVELOPMENT We fuel our strong corporate performance and customer service by recruiting and continually developing talented professionals.