Mercedes-Benz of Tamworth Unveils New Showroom

09.04.2025

Mercedes-Benz of Tamworth has unveiled its newly transformed state-of-the-art showroom, following a comprehensive redevelopment.

To mark this exciting milestone, an exclusive launch event took place on Tuesday 8th April at the dealership on Sutton Road, Mile Oak. The event featured a ribbon-cutting ceremony, followed by an evening of canapés and light refreshments.

First established in 1966, Mercedes-Benz of Tamworth has a long-standing reputation for excellence in vehicle retail and customer service. Originally built in the 1980s, the facility has undergone an extensive transformation to enhance the customer experience and embrace the latest Mercedes-Benz design philosophy.

The new-look dealership now boasts a modern, sophisticated environment, featuring a state-of-the-art showroom, an upgraded external used car sales area, and an extensively redeveloped 14-ramp workshop. The workshop now includes dedicated EV ramps, vehicle charging stations, and new valet bays, enabling Mercedes-Benz of Tamworth to operate as a dedicated EV site for all service, warranty, and repair work.

Speaking about the investment, Vaughan Blackman, Managing Director of LSH Auto, commented: “We are delighted to unveil the newly transformed Mercedes-Benz of Tamworth. This investment reflects our commitment to delivering an outstanding retail and service experience for our loyal customers. The state-of-the-art facilities ensure we remain at the forefront of automotive excellence, with a dedicated space for electric vehicle servicing and a premium showroom environment.”

The dealership also introduced a private handover bay, providing customers with a more personalised and memorable experience when collecting their new vehicle. Additional enhancements include expanded customer parking, a convenient service drop-off and collection area, and an upgraded MOT and four-wheel alignment ramp.

Mark Hickman, Head of Business at Mercedes-Benz of Tamworth, added: “We are excited to welcome customers to our newly enhanced dealership. Our goal is to provide a relaxed, no-pressure environment where customers can explore our range of vehicles and enjoy a first-class experience from start to finish.”