Privacy Policy


We appreciate your interest in our products and services and your visit to this website. Your privacy is important to us and we want you to feel comfortable with how we use and share your personal information.

This policy sets out how LSH Auto Group will use your personal information, including when and why it is collected, used and disclosed and how it is kept secure.

You will find our contact details at the end of this policy which you can use if you have any questions, including how to update or access your personal information or to make a complaint.

This policy may change, so please check this page from time to time to ensure that you’re happy with any changes.

This website is not intended for children and we do not knowingly collect data relating to children.


We may collect and process the following personal information about you

Personal information you give to us: This is information about you that you give to us by entering information via our websites or our social media pages or by corresponding with us by phone, email or otherwise and is provided entirely voluntarily. The information you give to us includes your name, contact details (such as phone number, email address and address). In some instances (for valuation purposes in the event of part-exchange or for booking a service) you may provide details of the registration number, make and model of your current vehicle and current mileage. You may also provide information relating to an enquiry for a new or used car or a car under our Motability scheme where you will be asked to provide personal information. We also offer a live chat service on our website where you may also provide information that is relevant to your enquiry so that we can help you with that.

There is also a careers section on our website where you can find vacancies within our company and can apply for positions. When doing so you will be provided with a separate Privacy notice/policy that is issued to you to explain what we will do with your information when you apply to work with us.

Personal information we collect about you using automated technologies or interactions: As you interact with our website, we may automatically collect technical data about your equipment, browsing actions and patterns, including: our web servers store as standard details of your browser and operating system, the website from which you visit our website, the pages that you visit on our website, the date of your visit, and, for security reasons, e.g. to identify attacks on our website, the Internet protocol (IP) address assigned to you by your internet service. We collect some of this information using cookies – please see Cookies Section for further information.

Personal information we may receive from other sources: We obtain certain personal information about you from sources outside our business namely, Daimler UK.


We will only use your personal information when the law allows us to. In most instances, we will use your personal information in the following circumstances:

Where you have provided CONSENT

We may use and process your personal information where you have consented for us to do so for the following purposes:

  • to supply brochures and other material you have specifically requested from us;
  • to contact you via email, text message, post or telephone with marketing information about LSH Auto Group products and services.

You may withdraw your consent for us to use your information in any of these ways at any time. Details of how you withdraw consent are provided when we request your consent. Alternatively, you can withdraw your consent by writing to Data Manager, LSH Auto Group Limited, Mercedes-Benz of Stockport, Brighton Road, Stockport, Greater Manchester, SK4 2BE or email:

Where required to perform a CONTRACT with you

We may use and process your personal information where it is necessary for the performance of a contract with you or in order to take steps at your request before entering into a contract with you including for the following purposes:

  • To exchange information for warranty/aftersales;
  • To allow for the provision of third party breakdown services by our breakdown provider;
  • If you take 7 day free insurance cover via our insurance company (you will enter into a separate agreement for this)
  • To perform a service, MOT or repair to your vehicle
  • To consider you for a Motability scheme car
  • To agree a part-exchange with you
  • To sell or lease a new or used vehicle to you

Where it is in your VITAL INTEREST

We may use your personal information to contact you if there are any urgent safety or product recall notices to communicate to you or where we otherwise reasonably believe that the processing of your personal information will prevent or reduce any potential harm to you. It is in your vital interests for us to use your personal information in this way.


We may use and process your personal information where it is necessary for us to pursue our legitimate interests as a business for the following purposes:

  • for marketing activities (other than where we rely on your consent) e.g. to tailor marketing communications or send targeted marketing messages via social media and other third party platforms about our business, services and products;
  • for the prevention of fraud and other criminal activities;
  • to undertake credit checks for finance;
  • to correspond and communicate with you;
  • to create a better understanding of you as a customer or visitor so that we can ensure that our service fits in better with your requirements;
  • for network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access;
  • to comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request);
  • for the purposes of corporate restructure or reorganisation or sale of our business or assets;
  • for efficiency, accuracy or other improvements of our databases and systems e.g. by combining systems or consolidating records we or our group companies hold about you;
  • to enforce or protect our contractual or other legal rights or to bring or defend legal proceedings;
  • to manage our relationship with you which includes notifying you about changes to our terms or privacy policy or asking you to leave a review or take a survey or to enable you to take part in any prize draw or competition; and
  • for general administration including managing your queries, complaints, or claims, and to send service messages to you.


Generally, we will not transfer your personal information outside of the EEA.

In limited circumstances, we may share personal information within our group of companies, which includes our parent company, Lei Shing Hong Limited, in Hong Kong. In the event that we have to transfer any personal information to a group company outside the EEA, we ensure that your personal data is protected by requiring all our group companies to follow the same rules when processing your personal data. These rules are called "binding corporate rules". For further information, see European Commission: Binding corporate rules.


If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information; our obligations under other laws; the amount, nature and sensitivity of the personal information; accounting or regulatory requirements; the potential risk of harm from unauthorised use or disclosure of your personal information; and whether we can achieve our purposes for holding your information through other means.

We do not retain personal information in an identifiable format for longer than is necessary.

We may need your personal information to establish, bring or defend legal claims, in which case we will retain your personal information for 7 years after the last occasion on which we have used your personal information. This is to take into account the limitation period for bringing any claims against us and taking into account the time for service of such proceedings (and any delays in process).

The only exceptions to this are where:

  • the law requires us to hold your personal information for a longer period, or delete it sooner;
  • you exercise your right to have the information erased (where it applies) and we do not have an overriding need to hold it in connection with any of the reasons permitted in this section
  • in limited cases, the law permits us to keep your personal information indefinitely provided we put certain protections in place.


Your 'data subject' rights:

You have a number of rights in relation to your personal information under data protection law. In relation to certain rights, when you seek to exercise them we may ask you for information to confirm your identity and, where applicable, to help us to search for your personal information. Except in rare cases, we will seek to respond to you within 30 days after we have received this information or, where no such information is required, after we have received your request.

Accessing your personal information

You have the right to ask for a copy of the information that we hold about you by emailing or writing to us at the address at the end of this policy. We may not provide you with a copy of your personal information if this concerns other individuals or we have another lawful reason to withhold that information or where the request is manifestly unfounded or excessive.

Correcting and updating your personal information

The accuracy of your information is important to us and we are working on ways to make it easier for you to review and correct the information that we hold about you. In the meantime, if you change your name or address/email address, or you discover that any of the other information we hold is inaccurate or out of date, please let us know by contacting us in any of the details described at the end of this policy.

Withdrawing your consent

Where we rely on your consent as the legal basis for processing your personal information, you may withdraw your consent at any time by contacting us using the details at the end of this policy. If you would like to withdraw your consent to receiving any direct marketing to which you previously opted-in, you can also do so by writing to Data Manager, LSH Auto Group Limited, Mercedes-Benz of Stockport, Brighton Road, Stockport, Greater Manchester, SK4 2BE or email: If you withdraw your consent, our use of your personal information before you withdraw is still lawful. This will only relate to our use of your personal data for direct marketing and will not affect our use of your personal information for any other purpose (e.g. vehicle purchase, warranty registration, servicing etc)

Objecting to our use of your personal information and automated decisions made about you.

Where we rely on our legitimate business interests (or those of a third party) as the legal basis for processing your personal information for any purpose(s), you may object to us using your personal information for these purposes by emailing or writing to us at the address at the end of this policy. Except for the purposes for which we are sure we can continue to process your personal information, we will temporarily stop processing your personal information in line with your objection until we have investigated the matter. If we agree that your objection is justified in accordance with your rights under data protection laws, we will permanently stop using your data for those purposes. Otherwise we will provide you with our justification as to why we need to continue using your data (e.g. where we have compelling legitimate grounds to process your personal information which override your rights and freedoms).
You may object to us using your personal information for direct marketing purposes and we will automatically comply with your request. If you would like to do so, please contact us in writing Data Manager, LSH Auto Group Limited, Mercedes-Benz of Stockport, Brighton Road, Stockport, Greater Manchester, SK4 2BE or email:

Erasing your personal information or restricting its processing

In certain circumstances, you may ask for your personal information to be removed from our systems where there is no good reason for us continuing to use it. You can do so by emailing or writing to us at the address at the end of this policy. Unless there is a reason that the law allows us to use your personal information for longer, we will make reasonable efforts to comply with your request. If we cannot comply with your request we will let you know and the reason why.

You may also ask us to restrict processing your personal information in the following situations:

  • where you believe it is unlawful for us to do so,
  • you have objected to its use and our investigation is pending;
  • You want to establish the accuracy of the information;
  • Where our use of your personal information is unlawful but you do not want is to erase it;
  • Where you need us to hold onto your personal information even if we no longer require it as you need it to establish, exercise or defend legal claims

In these situations, we may only process your personal information whilst its processing is restricted if we have your consent or are legally permitted to do so, for example for storage purposes, to protect the rights of another individual or company or in connection with legal proceedings or for reasons of important public interest.

Requesting the transfer of your personal information

You may request the transfer of your personal information to you or to a third party. We will provide you, or a third party you have chosen your personal information in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Complaining to the UK data protection regulator

You have the right to complain to the Information Commissioners Office (ICO) if you are concerned about the way we have processed your personal information. Please visit the ICO’s website for further details.


Security measures we put in place to protect your personal information

LSH Auto Group use technical and organisational security measures to protect the personal information supplied by you and managed by us against manipulation, loss, destruction, and unauthorised access by third parties. Our security measures are continually improved in line with technological developments.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information whilst in transit to our website and any transmission is at your own risk.

Use of 'cookies'

'Cookies' are small pieces of information sent to your device and stored on its hard drive to allow our websites to recognise you when you visit. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of the website may become inaccessible or not function properly.

Social plugins

We use so-called social plugins (buttons) of social networks such as Facebook, Google+ and Twitter.

When you visit our websites, these buttons are deactivated by default, i.e. without your intervention they will not send any data to the respective social networks. Before you are able to use these buttons, you must activate them by clicking on them. They then remain active until you deactivate them again or delete your cookies.

After their activation, a direct link to the server of the respective social network is established. The contents of the button are then transmitted from the social network directly to your browser and incorporated in the website.

After activation of a button, the social network can retrieve data, independently of whether you interact with the button or not. If you are logged on to a social network, the network can assign your visit to the website to your user account. A social network cannot assign a visit to websites operated by our other group companies unless and until you activate the respective button there as well.

If you are a member of a social network and do not wish it to combine data retrieved from your visit to our websites with your membership data, you must log out from the social network concerned before activating the buttons.


We may use personal information regarding your identity (e.g. name, username or similar identifier), contact data (address, delivery address, email address and telephone numbers), technical data (which includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform), usage data (information about how you use our website, products and services) and profile data (username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses) for the purposes of marketing and advertising our business to you. We may do this by email or SMS or using other forms of communication where appropriate.

We will only market our business, services and products to you if you have consented to receiving such marketing information directly from us.

We may contact you with targeted advertising delivered online through social media and platforms (operated by other companies) by using your personal information, or use your personal information to tailor marketing to improve its relevance to you, unless you object.

From time to time, we may ask you to refresh your marketing preferences by asking you to confirm that you consent to continue receiving marketing information from us (or third parties – we will get your express opt-in consent before we share your personal data with any company outside our group for marketing purposes.

You have the right to opt-out of our use of your personal information to provide marketing to you in any of the ways mentioned above.


We may review this policy from time to time and any changes will be notified to you by posting an updated version on our website and/or by contacting you by email. Any changes will take effect 7 days after the date of our email or the date on which we post the modified terms on our website, whichever is the earlier. We recommend you regularly check for changes and review this policy when you visit our website. If you do not agree with any aspect of the updated policy, you must promptly notify us and cease using our services.


If you have any questions, suggestions or complaints about the processing of your personal information or wish to contact us to amend/update your marketing preferences you can write to the Data Manager, LSH Auto Group Limited, Mercedes-Benz of Stockport, Brighton Road, Stockport, Greater Manchester, SK4 2BE or email: